Privacy Policy and Data Security at Loan Choice Direct, LLC
Loan Choice Direct, LLC (LCD) realizes how important the issues of security and privacy are to our customers,
as well as to all visitors of our LoanChoiceDirect.com website. When you apply for a loan over the Internet,
you are entrusting us with some of your most private personal and financial information and we know you want to be 100% sure it is in safe hands.
The following policy will describe the efforts we make to reasonably secure your personal data.
Loan Choice Direct is committed to protecting the privacy of your information.
We recognize that privacy is of utmost importance and we make it a priority to protect your sensitive personal information.
This privacy policy ("Privacy Policy") outlines the type of information we gather, its uses and steps we take to keep it safe.
At LCD, all incoming data is protected by a well-known sophisticated encryption technology known as digital authentication.
LCD uses advanced digital encryption and internal security measures to safeguard your personal information from loss, misuse, alteration and destruction.
We use the highest-grade 128-bit encryption for all sensitive data, in order to protect unauthorized parties viewing or intercepting the data transmission.
Only authorized employees of Loan Choice Direct can access your personal information, and can do so only on a "need-to-know" basis.
This is the method of choice used for securing information used in all forms of electronic commerce.
We currently use Standard Sockets Layer (SSL) technology digital certificates.
As a user you will need to be using a browser capable of understanding the SSL technology.
Microsoft Internet Explorer 3.0 or Netscape Navigator 2.0 are the minimum recommended browsers you will need to have installed on your computer to utilize this technology.
We gather technical information about your machine through your web browser such as your IP address, operating system, browser type and referring URL.
Our partners may also gather non-personally identifiable information about your machine via invisible "web beacons".
We gather certain information automatically and store it in log files, which contain information such as IP addresses, browser type, operating system, ISP, date/time stamps and referring pages.
This information is used to track statistics and trends on an aggregate basis, and does not identify individual users.
We do not link this automatically-collected data to personally identifiable information.
A cookie is a small text file that is stored on a user's computer for tracking purposes.
We use persistent cookies to store a session ID to represent your machine during your first, and each subsequent visit to our website.
We use cookies to improve the quality of our service and to better understand how people interact with our website.
If you choose to disable cookies, you may still be able to access most of the Loan Choice Direct website.
These cookies are not tied to your personal information.
We employ a software technology known as clear gifs, in order to gather aggregate, non-personally identifiable information through third party advertising agencies about our website.
These help us identify and track the performance of web pages on our site, therefore allowing us to measure the performance and quality of our website.
Once you are inside one of the Online Loan Applications, you will be asked to fill in the information that will tell us about you, your financial history and your property related information (if applicable).
Until you have agreed to submit the Online Loan Application to LCD after the application has been completed, you are under no obligation to continue with the application.
You may leave the Online Application at any time. When you access the Loan Choice Direct website, we may give you the option of submitting general information such as the type of home you own and your general credit rating,
for purposes of providing financial products and services which may be of value to you.
Loan Choice Direct collects personally identifying information from you including, but not limited to: Name, Last Name, Co-Applicants Name, City, State, Address, Zip Code, Work Phone, Home Phone, House Type, Current Value, Loan Amount Desired, 1st Mortgage Balance, Current Interest Rate, Loan Type, Current Payment, Payment Status, Credit Rating, Place of Employment, Years Employed, Yearly Income, Best Time to Call, Loan Desired and Email Address when you apply for one of our many program offerings.
In certain cases, we may also ask for your Social Security number which you authorize for the purpose of obtaining your credit report so you can be matched with our Partner Network.
You also authorize partners on our network that receive your information to use your Social Security Number to obtain your Credit Report.
We do not require you to provide your Social Security number to use our service.
If you do supply your Social Security number, we will store the information on our own secure servers for a limited time - usually thirty days or less - unless there are extenuating circumstances (such as suspected fraudulent activity).
All information being requested in the required fields is necessary for us to successfully understand your needs.
Again, this data is strictly confidential and will not be used for any other purpose other than for remarketing our services to our existing customer base, to process and review your application, and to secure an appropriate loan for you.
Loan Choice Direct stores your information for no less than 1 year from the time of initial submission of personal information, as well as automated personal information we collect about you.
Loan Choice Direct is a leading financial services portal, committed to helping our users find the lowest-cost, most reputable mortgage, credit and insurance services available both offline and online.
We have helped tens of thousands of satisfied customers throughout the nation. Our business is to put mortgage brokers, lenders and other members of our Partner Network in touch with you to fulfill this service.
When applying for a loan on our site, you consent to being contacted by one or more of our Premier Lending Partners to supply you with a free quote. Your personal information is never shared or sold to any third parties for any other reason. Our Premier Lender Network must adhere to our strict agreements and protect your personal information from distribution, loss, theft and misuse. Loan Choice Direct may share information within our affiliated companies as required or permitted by law in order to better understand and provide solutions for your educational and financial needs. This enables us to selectively contact you about products, services and promotions that we believe will be of interest to you. These affiliated companies may in turn share the information with each other, but will also never share or sell this information to any third parties for any other reason.
This privacy policy covers the following companies as well as subsidiary special purpose entities:
Consumer Direct Marketing, Inc. (parent company)
Loan Choice Direct, LLC
First Guarantee Mortgage, LLC
Principle Commercial Corporation
Industry Partners Title, LLC
This list may change at any time without notice. Please visit
www.LoanChoiceDirect.com to review the most current list of Loan Choice Direct affiliated companies covered under this policy.
Loan Choice Direct provides users the ability to opt-out of receiving communications from us.
If you wish to cease future communications or wish to no longer receive our services, you can opt-out by any of the following means:
To opt-out of communications from our third party business partners, please contact them directly.
If you have any questions or concerns about the security of your information or our Security and Privacy Policy in general, please contact us:
- Toll free by telephone at 888-523-8523 (LCD-8LCD)
- Send an e-mail to customerservice@LoanChoiceDirect.com
- Send mail to us at: Loan Choice Direct, LLC, Attn: Customer Service, 1203 Troy-Schenectady Rd., Latham, NY 12110.
This Privacy Policy may change, from time to time, due to changes on our website, legal developments, business factors and ever-changing technology.
Notifications to changes of our Privacy Policy will be posted on our website, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please review it frequently.
If we make material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our homepage.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.
Individual customers who reside in California and have provided their personal information to us may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes.
Such requests must be submitted to us at
privacy@LoanChoiceDirect.com.
Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties.
This request may be made no more than once per calendar year.
We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.